In the past year, the cultural dissemination of the digital IP “Genshin Impact” created by miHoYo has become a topic of interest on overseas social media. A promotional video for one of the game’s characters has surpassed 20 million views, with new players joining daily to watch and participate. They are dedicated to cultural outflow, incorporating traditional Chinese cultural elements into the game, blending traditional Chinese opera with the virtual world, both preserving and innovating traditional culture.
“Genshin Impact” has achieved great success not only overseas but also among its players. The game’s characters and scenes have been warmly welcomed by overseas players. For example, the character Yunjin is a pioneering attempt to combine traditional Chinese opera with the virtual world, presenting Chinese traditional culture in a new and engaging way, thereby igniting the audience’s enthusiasm for traditional culture. Every character and scene in the game is rich with Chinese elements, allowing players to not only enjoy the fun of gaming but also gain a deeper understanding and appreciation of traditional Chinese culture.
The success of “Genshin Impact” is not coincidental; its core selling point lies in its cultural inheritance and fusion philosophy. miHoYo states that expressing Chinese culture is not about simply copying Chinese elements but creating products with a distinctly Chinese cultural background. For instance, the game’s musical elements seamlessly integrate Chinese traditional culture, while realistic landscapes depict the magnificent landscapes of China, and the use of Chinese pinyin has sparked a wave of cultural dissemination.
Beyond the game, miHoYo is also exploring extending the “Genshin Impact” IP into various fields. They are attempting to showcase the allure of the fantasy world through IP联动 (IP联动 means “IP联动” or “IP联动” events) with other sectors such as film, literature, and animation, allowing players to experience the IP’s charm in the real world. miHoYo places great emphasis on the protection and management of intellectual property rights, establishing a professional IP rights team to ensure that every element in the game is respected and protected.
The success of “Genshin Impact” demonstrates that integrating Chinese cultural elements into games not only enhances the game’s appeal but also piques more people’s interest in traditional Chinese culture. In the future, we look forward to seeing miHoYo continue to blend traditional Chinese culture with modern technology, creating more surprising works.